In a recent independent survey commissioned by Storj of 500 U.S. and UK-based IT decision makers at media & entertainment (M&E) organizations, results found nearly three-quarters (72%) of respondents believe film production is becoming more global and going in the cloud. The survey found that these respondents “agree” or “strongly agree” that media production is also becoming more collaborative and open to leveraging resources and teams around the world.
Interested in learning how many respondents are currently “all in” with the cloud? Reasons and benefits of moving production workflows into the cloud? And, what survey respondents feel about the importance of global media accessibility?
In this blog post, we’ll take a closer look at some compelling survey results and examine these evolving trends.
Media productions are going global and into the cloud.
The survey found that more film production will continue to be done remotely, collaboratively, and globally, with 51% of respondents saying this trend will continue.
To go global, media assets need to move into the cloud as 45% of respondents said it was “important” to migrate from on-premise local workflows to cloud-based technologies. However, not everyone has moved into the cloud. The survey found that 47% have less than 50% of content in the cloud; another 33% have 51-75% in the cloud; and only 8% are fully in the cloud.
Reasons and benefits to migrate to the cloud.
The survey asked respondents what benefits storing media in the cloud would bring. Seventy-five percent said the cloud would accelerate global collaboration, 70% said they can work with the best people regardless of their location, 68% said it would save them money, and 34% said it would help them meet production deadlines with less pressure.
Growing necessity for global media access.
On the global accessibility angle, when asked “how important is it to have media accessible and available in multiple regions around the globe?”, 41% said “very important”. This supports the trend that M&E decision makers want to move the cloud and believe in the necessity of using technology to promote global media accessibility and availability.
Taking a more granular look at global accessibility and multiple regions, the survey asked respondents “how important is it to have media accessible and available in multiple regions around the globe?”, with 40% saying “important” and 37.8% answering “very important.”
Distributed cloud storage is the answer.
The survey results support the evolving consensus that M&E production is going global, heading into the cloud, and how production teams need reliable global access to media files. M&E leaders believe the cloud is the answer, but it’s important how they migrate into the cloud. For example, remote media production and post-production companies face the challenge of legacy cloud storage solutions limited by geographic constraints. With these cloud solutions, productions need to pay and set up multiple storage regions – but doing all this increases costs, complexity, and timelines.
Fortunately, Storj helps M&E production companies – as well as many other industries – overcome these challenges with distributed cloud storage. This innovative approach from Storj not only ensures swift global access to media files, but also enhances data security and resilience. Storing data on the distributed cloud also extends the value of existing M&E solutions, allowing MAMs and collaboration tools to be used globally. Distributed cloud storage also reduces storage costs by up to 90% and reduces carbon emissions of cloud storage by 83%.
Storj is showcasing cloud innovation for M&E at IBC 2024 with demos from leading M&E solutions showing how Storj makes their solutions faster, smarter, and more globally accessible.
Schedule some time to chat with Storj experts and get more information on what Storj is doing at this year’s IBC event.
