In recent years, your customers’ data world has changed—dramatically. Organizations expect instant response, applications have become extremely complex, bad actors have gotten organized, data protection laws are increasing, and eCommerce is exploding.
Companies produce hundreds of zettabytes of data annually…that’s zettabytes. Storing and managing it affordably is becoming a major concern. In a recent Virtana survey, 54% of IT leaders said their cloud storage costs were rising faster than other cloud costs.
As a value-added reseller (VAR), you sell a lot of storage. And it’s true, you have a lot of products to choose from. But it’s also true that all of those options are just variations of the same legacy model that hasn't improved architecturally since it was introduced in 2006. The need for a new approach is past due.
“Formerly risk-averse enterprises have become receptive to buying from storage startups that are using clean-sheet and a wealth of knowledge to build more efficient systems.”
Gartner Magic Quadrant for Distributed File Systems and Object Storage. November 2023
Add differentiated value with distributed cloud storage.
Distributed cloud object storage encrypts, splits, and distributes data across thousands of existing data centers worldwide. This provides uncomparable durability, ensuring that your customers’ data is accessible anytime and anywhere—even if an outage or disaster occurs. Leveraging existing unused storage capacity reduces the cost and carbon impact of data storage, accelerates performance, improves availability, and is massively scalable. And it costs less…up to 90% less than AWS S3.
This model brings quantifiable value to your customers.
- Dramatically reduces costs by taking advantage of existing excess capacity.
- Eliminates the capital expense (and carbon footprint) of data center hardware manufacturing and maintenance.
- Lowers the risk of data loss from data center outages.
- Enables more consistent and faster data transfers from anywhere in the world.
Distributed cloud storage gives you a truly differentiated offering to sell.
- Improve your profit margins while reducing your customers’ cost.
- Expand your product portfolio with a low-risk, high-return storage alternative.
- Differentiate yourself by providing disruptive technology.
- Ultimately build customer loyalty, trust, and retention.
Change your bottom line.
In the same Virtana survey, 69% of respondents said that storage takes up more than one-quarter of their total cloud costs, 23% said it accounts for more than half. You know your customers’ budgets. Imagine the possibilities.
- Saving up to 90% on storage costs opens up customer budgets for more opportunities
- Enabling your customers to make their critical data more durable with no added configuration and no added cost is a major differentiator
- Simplifying your customers’ global compliance efforts is a compelling selling point to the compliance and legal teams
- Natively supporting your clients’ environmental sustainability policy is an inroad for ESG group and another selling point to IT (who has to support the policy)
The hallmark of leading VARs is how much client value they create for their customers, including backups and storage. Storj’s channel-first approach makes it easy for you to deliver more value, at less cost, with higher margins and one-of-a-kind sustainability.
Read the VAR Guide to Distributed Cloud Storage for all the details and selling points, as well as next steps for joining the growing community of VARs increasing revenue with the distributed cloud.
