Gabb chooses Storj for backing up children’s mobile data

The original concept with Gabb was to keep the data on children’s devices private. Before partnering with Storj, Gabb needed to find a cloud storage solution to improve the customer experience, protect customer data, and lower support costs. But it couldn’t be just any cloud storage solution. The security and privacy of this data was paramount.

“The security story is really important for us. We're providing kid-safe tech, and keeping child data safe is paramount. A data leak of any sort would be catastrophic. Parents are choosing us, because they trust us to keep their kids safe,” Alen Peacock, Director of Cloud at Gabb.

When evaluating other solutions, Gabb found Storj had the security they needed. Storj is end-to-end encrypted automatically. This meant no additional development work was needed from the Gabb team to achieve the highest level of security.

“Storj has the security, low cost, and reliability we were looking for. Almost any way you look at it, Storj is a better choice for us, than going to one of the bigger players,” says Alen.

Durability and availability were also important for Gabb. Storj segments objects and distributes them across tens of thousands of storage nodes throughout the world. This naturally creates durability from regional disruptions.

“I've witnessed trusted providers lose data because of hurricanes or flooding or earthquakes. And Storj’s system is largely immune to that because of the way it's built,” adds Alen.  

In May of 2022, Gabb released their Gabb Cloud product. Storj provides Gabb customers seamless backups of their mobile data. Customers get automatic protection for kids’ photos, videos, contacts, and settings stored on Gabb phones. This service ensures that all their data can be backed up and easily and quickly restored when replacing or upgrading their Gabb Phone.

“Storj immediately created savings in terms of customer support costs. We're accounting for its usage in our base payment plans for customers — it comes bundled with every phone,” explains Alen. “The value it provides to our end customers is so high that it's easy to do the internal accounting that says this is a super big win for us from all directions.”

Gabb was also impressed with the performance that Storj could achieve through parallelism.

“Because of the massively distributed nature of Storj, you can get as good or better performance in terms of pushing data to and, and reading data from,” says Alen. Storj ensures that Gabb data backups would not only be secure and available, but also quick to recover.

Looking back since Gabb Cloud went live, Alen is still very happy with the decision to partner with Storj. “We've had a really good experience with Storj and the system has continued to work really well. As Gabb continues to grow, we now have over 300 TB of data in Storj and have every confidence that Storj will continue to scale with us.”