Gabb chooses Storj for backing up children’s mobile data

Gabb needed to find a cloud storage solution to improve the customer experience, protect customer data, and lower support costs. But it couldn’t be just any cloud storage solution. The security and privacy of this data was paramount.

“The security story is really important for us. We're providing kid-safe tech, and keeping child data safe is paramount. A data leak of any sort would be catastrophic. Parents are choosing us, because they trust us to keep their kids safe,” Alen Peacock, Director of Cloud at Gabb.

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When evaluating other solutions, Gabb found Storj had all key evaluation criteria.

“Storj has the security, low cost, and reliability we were looking for. Almost any way you look at it, Storj is a better choice for us, than going to one of the bigger players,” says Alen.

Durability and availability were also important for Gabb. Storj segments objects and distributes them across tens of thousands of storage nodes throughout the world, which increases durability from regional disruptions.

“I've witnessed trusted storage providers lose data because of hurricanes or flooding or earthquakes. Storj’s system is largely immune to that because of the way it's built,” adds Alen.  

Storj provides Gabb customers seamless backups of their mobile data. Customers get automatic protection for kids’ photos, videos, contacts, and settings stored on Gabb phones. This service ensures that all their data can be backed up and easily and quickly restored.

“Storj immediately created savings in terms of customer support costs. We're accounting for its usage in our base payment plans for customers — it comes bundled with every phone,” explains Alen. “The value it provides to our end customers is so high that it's easy to do the internal accounting that says this is a super big win for us from all directions.”

Gabb was also impressed with the performance that Storj could achieve through parallelism.

“Because of the massively distributed nature of Storj, you can get as good or better performance in terms of pushing data to and reading data from,” says Alen. “We've had a really good experience with Storj and the system has continued to work really well. As Gabb continues to grow, we now have over 1.5PB  of data in Storj and have every confidence that Storj will continue to scale with us.”