How PurpleDOG turned to Storj for cloud-centric global workflows.

PurpleDOG’s growing media library faced significant challenges tied to on-premise storage. With projects increasing in scope, they struggled with limited storage capacity, recurring hardware replacement costs, and maintaining sufficient security for sensitive client assets.

“For years, our on-premise servers stored complete finished film content,” recalls Pasha Patriki, founding partner of PurpleDOG. “We were constantly worried about storage space running out and replacing aging hard drives every three years. It added considerable strain.”

The inefficiency of their workflow added to the problem. Duplicate files proliferated, and tracking client storage required time-intensive manual checks. The team needed a quicker way to monitor data usage and reduce operational bottlenecks.

“When everything was stored on-premises, I had to physically go to the server to figure out how much data an individual client was storing,” explains Pasha. “This process was tedious and distracted us from more pressing, high-value work.”

PurpleDOG began searching for a cloud storage solution that could grow with their business while protecting vital data. They assessed several providers but ultimately chose Storj after receiving a strong recommendation from Hedge, a Storj partner.

The Storj distributed cloud solution aligned perfectly with PurpleDOG’s priorities, including scalability, S3 compatibility, pricing, and top-notch performance.

“Price point, S3 compatibility, and performance were key factors for us,” says Pasha. “But what really made the decision easy was the incredible support from the Storj team. They were with us at every step and ensured nothing fell through the cracks.”

By migrating their storage to the Storj globally distributed cloud network, PurpleDOG resolved their core challenges and unlocked new efficiencies.

“Switching from on-premise storage to distributed cloud storage with S3 compatibility was a game changer,” says Pasha. “We now have improved visibility, so our clients always know exactly how much data they’re storing. Everything is easy to access—no more manual server checks for us.”

Transitioning to Storj provided unexpected advantages, particularly in security.

“We used to worry about someone physically breaking into our servers and stealing sensitive client files,” Pasha explains. “With Storj, those fears are gone. Their unique architecture breaks down and distributes data globally, making it practically impossible for anyone to access complete files. That layer of protection makes us sleep easier, knowing both our clients and our business are secure.”

Having transitioned to Storj, PurpleDOG is now poised for future growth and innovation in the evolving media and entertainment industry.

“We’re planning to expand and set up satellite branches in other cities or even other countries,” shares Pasha. “With Storj, a global workflow feels achievable. For example, a film could be shot in Los Angeles, and the footage seamlessly shared with a director sitting in Canada. This opens up so many possibilities for us.”

Finally, PurpleDOG has advice for businesses in the media and entertainment industry considering a cloud transition.

“Many companies like ours wrestle with the same concerns—running out of space, upgrading hardware, and keeping client assets secure,” says Pasha. “Storj solves all of that. No more hardware to maintain, no more worries about security breaches. At the end of the day, Storj offers us peace of mind—we know our data is not only accessible but safe.”